We at Co-Pak Packaging Corporation have extensive experience in the packaging industry, and we have helped countless clients design custom packaging over the years. Whether you work in the food, beverage, pharmaceutical, beauty, or tech industry, you can turn to us to get the help you need to create the perfect packaging for your product.
In this article, we’ll go over three mistakes to avoid when designing your custom packaging.
- Choosing the Wrong Container – The first step in designing custom packaging is to choose the container you’ll be using, and this can be surprisingly easy to mess up. While you want your product to stand out from the others, it’s important not to push the boundaries too far, or you could end up with a container that looks like it’s for a different type of product altogether. For example, this packaging is confusing because the text says it’s maple syrup, but the bottle looks like it’s for a hair product.
- Choosing the Wrong Size – Another common mistake people make when designing custom packaging is making the package too big for the product. If there’s too much empty space in the package, your customers will get annoyed. Furthermore, making your packages too large can end up costing you more money in the long run.
- Choosing Low-Quality Materials – Lastly, when creating custom packaging, you should choose high-quality materials. The package should look and feel pleasing to the customer, rather than cheap. The materials in your packages don’t have to be expensive, but they should at least look expensive.
