In our experience here at Co-Pak Packaging Corporation, many entrepreneurs can struggle to create the right product packaging for their goods. It’s easy to assume the packaging doesn’t matter as much as the product inside it, but your product packaging can play a significant role in influencing customers’ purchasing behavior.
In this article, we’ll go over a few reasons why your product packaging is extremely important for the overall success of your items and your business.
- Packaging Communicates What a Product Is – One reason why it’s important to get your product packaging right is because the packaging communicates what the product is. When we say this, we’re not just talking about the label on the product or any instructions that may be included, but about the package itself. Certain types of packaging and certain silhouettes are so associated with certain types of products that using the wrong container for your product could confuse customers. For example, most people wouldn’t buy soda if it came in a dish soap bottle.
- Packaging Affects Usability – Another reason why product packaging is important is because the packaging of a product can greatly affect the customer’s ability to use it. Customers are drawn to packages that are easier to use. That’s why so many condiment companies now offer squeeze bottles that can be stored with the cap down. If you want customers to like your product, package it in containers that make it easy to use.
- Packaging Is Branding – Lastly, product packaging offers a great opportunity to push your company branding. Your packaging should be iconic to your company, making it easy to recognize your products at a glance. In addition, you can use your packaging to showcase your brand’s unique aesthetic, messaging, and values.
