https://co-pak.com Co-Packing solutions that help our partners' products WIN in-store Fri, 16 Nov 2018 15:00:11 +0000 en-US hourly 1 https://co-pak.com/wp-content/uploads/2018/11/cropped-favicon-2-32x32.png Co-Pak https://co-pak.com 32 32 Should You Turn Over Fulfillment Services to a Third Party? https://co-pak.com/should-you-turn-over-fulfillment-services-to-a-third-party/ https://co-pak.com/should-you-turn-over-fulfillment-services-to-a-third-party/#respond Fri, 16 Nov 2018 15:00:11 +0000 https://co-pak.com/?p=2492 Should You Turn Over Fulfillment Services to a Third PartyAny business owner knows that in the early stages, it is likely that you’ll need to complete orders on your own. In fact, your home’s basement may be your warehouse, and your local post office the shipment carrier, and it’s just a matter of developing a process for putting products in boxes and sending them on their way.

But what happens when you are at capacity in your “warehouse”, you have constant demand for new products, and getting to the local post office is more and more difficult? Here’s where finding a fulfillment services company can be your greatest asset.

With fulfillment services, your basement can suddenly be freed up of your stored product, you’ll have a computerized system that accepts orders and has a picker to pull product and place it in the boxes, and your fulfillment services company will ship your newly packaged products where they need to go.

If that sounds great – and maybe too good to be true – there are certainly some important things to consider before choosing just any fulfillment services for your business. To start, you’ll want to make sure that whatever company you choose has the capacity and ability to handle your business’ needs, whether they are large or small. You may also want to ask for referrals to be sure you won’t encounter logistical nightmares during your peak season.

At Co-Pak, we offer fulfillment services, but we also consider ourselves more of your strategic fulfillment partner. It’s important to us to offer all of the services you need to enjoy succinct, timely fulfillment of your orders all year long. We can even work with you on packaging and displays.

Seeking fulfillment services may be one of the best things you do when it comes to growing your business. Contact us at Co-Pak today to learn more.

]]>
https://co-pak.com/should-you-turn-over-fulfillment-services-to-a-third-party/feed/ 0
Three Quick Custom Packaging Ideas https://co-pak.com/three-quick-custom-packaging-ideas/ https://co-pak.com/three-quick-custom-packaging-ideas/#respond Mon, 15 Oct 2018 15:00:23 +0000 https://co-pak.com/?p=2489 Custom PackagingIf you’ve already figured out your packaging solutions and are ready to get started with shipping, you may be looking for some ways you can create custom packaging that will make your customers feel special and/or direct more traffic to your business. Here are three quick ideas that can go a long way to helping you boost your business:

1. Inserts – One easy way to create custom packaging is by including inserts that describe your products, thank customers for their business, or otherwise tell them something important they may not otherwise have known by shopping with you. This small addition can go a long way towards customer retention.

2. Advertising – Want to encourage a new sale upon a customer’s receipt of their package? Adding some strategic advertising based on the product they purchased or for an upcoming product sale can help you create custom packaging that also pushes your VIP products.

3. Personalization – There is nothing more custom than adding personalization to your shipments. Whether that’s a thank you card with the customer’s name or some other creative means of telling them they aren’t just a number, you may find that you enjoy better business as a result.

At Co-Pak, we can work with you to not only design a beautiful, branded package for your products, but we can also bring ideas to the table for custom packaging that boosts your business. Contact us today to see how we can help with all aspects of your design, implementation, fulfillment, and shipping.

]]>
https://co-pak.com/three-quick-custom-packaging-ideas/feed/ 0
Are You Underutilizing POP Displays? https://co-pak.com/are-you-underutilizing-pop-displays/ https://co-pak.com/are-you-underutilizing-pop-displays/#respond Mon, 17 Sep 2018 15:00:38 +0000 https://co-pak.com/?p=2486 POP DisplaysAs a retailer, it’s important to be able to display your products well. While you may have chosen custom displays and have strategically laid out your store, another item of importance is the ability to direct your customers to the most important products you have available. This is where POP displays can come into play.

POP displays, or Point-of-Purchase displays, were primarily found at the checkout register in their initial retail function. Today, POP displays can be used virtually anywhere in your store. For example, you may use a stand-alone sign to tell customers about a sale, add a POP display to your shelving to show customers a new item that’s a “must have”, or incorporate POP displays on your restroom doors to tell customers more about your business.

As a retailer, you want your customers to focus on your product, so you may find yourself erring on the side of caution when it comes to adding more signage and displays. What you may not know is that stores with additional POP displays were likely to perform better than stores that were lacking in POP signage.

There are endless types of POP displays you can use, from creating a “store-within-a-store” area for new merchandise to hanging signs that tout clearance items or even seasonal signage posted right on your shelving. As long as POP displays don’t interfere with the customer’s ability to make a purchase, you’ll be in great shape by incorporating more signage into your retail space.

At Co-Pak, we can help you develop POP displays that harness your branding and draw attention to your retail items. Contact us today to learn more about our many products and services and to discuss your retail display requirements.

]]>
https://co-pak.com/are-you-underutilizing-pop-displays/feed/ 0
The Case for Updating Custom Store Displays https://co-pak.com/the-case-for-updating-custom-store-displays/ https://co-pak.com/the-case-for-updating-custom-store-displays/#respond Thu, 16 Aug 2018 15:00:46 +0000 https://co-pak.com/?p=2482 Custom Store DisplaysGiving your customers a great view of the products that you know they want is an important part of creating sales in your store. From food to the latest cosmetic products and functional business accessories, it’s important to display your products in their best light. Here’s where having custom store displays becomes important because you want your display to represent your brand and encourage new business with everyone who walks through your doors. Here are a few suggestions for the times to update custom store displays:

1. Product Type – If your business offers several different products that are important to you, adjusting your custom store displays to rotate through these items can encourage new business. Whereas one customer may not notice your secondary product on one visit, they may make it their next purchase with a small shift in your product display arrangements.

2. Store Layout – You may believe that leaving your custom store displays in the same place is most convenient, so people always see your priority product. What may be more efficient, depending on the product type, is to strategically move your custom store displays to different locations routinely, so your customers see it differently each time they walk in the door.

3. Sales Goals – Custom store displays should also reflect your sales goals, and that means making sure your displays match your branding and show your product in its best light. If you’re finding that you aren’t selling as much as you had hoped or intended, making a change to your custom displays may be a good move.

At Co-Pak, we manufacture custom store displays for many different agencies and organizations, and our team at d3 can help you design and implement the retail displays that will most benefit your business. Contact us today to learn more about our many products and services.

]]>
https://co-pak.com/the-case-for-updating-custom-store-displays/feed/ 0
Creating Custom Displays with Co-Pak & d3 https://co-pak.com/creating-custom-displays-with-co-pak-d3/ https://co-pak.com/creating-custom-displays-with-co-pak-d3/#respond Mon, 16 Jul 2018 15:00:12 +0000 https://co-pak.com/?p=2479 Custom DisplaysIn 2013, Co-Pak introduced d3 as a new business unit dedicated to Display Solutions. As a member of the Co-Pak family, d3 specializes in display solutions that give our partners’ products the competitive edge to win at retail by driving sales growth through strong shopper connections.

d3 can custom DEFINE • DESIGN • DELIVER any type of display to effectively showcase your products. Our custom displays include retail-ready, temporary, semi-permanent, permanent, and display-ready pallets for virtually any application.

Measured merchandising and product presentation solutions are available through our services that are designed to drive sales growth through a strong shopper connection. Our custom displays are an ideal addition to your store when you only have 5 seconds to convert shoppers to purchasers. d3 brings the science behind retail displays to every project, plus the practical solutions that come from experience, making an impressive feature of your custom displays in your storefront.

By working together with us at Co-Pak and d3 to build your ideal custom displays and retail solutions, you’ll find that your business can scale on-time and according to plan. Co-Pak’s large production and staging facility, combined with d3′s display-designing and building experience, as well as retailer and shopper insights, allows us to meet all your design and distribution needs.

If you have questions about our products and services, or if you would like to work with us as a strategic partner with displays, packaging, fulfillment, and shipping, contact us at Co-Pak today to learn more about our many offerings. We look forward to helping your business succeed.

]]>
https://co-pak.com/creating-custom-displays-with-co-pak-d3/feed/ 0
Do Your Retail Displays Reflect Your Brand? https://co-pak.com/do-your-retail-displays-reflect-your-brand/ https://co-pak.com/do-your-retail-displays-reflect-your-brand/#respond Fri, 15 Jun 2018 15:00:51 +0000 https://co-pak.com/?p=2476 Do Your Retail Displays Reflect Your BrandIf you have a retail store, you already know that you need to strategically place your items for optimal viewing and customer interaction. There are a few important questions you can ask yourself when it comes to using retail displays to put your brand at the forefront of your business.
  • What Kind of Displays Do I Need? The kind of display you choose will depend greatly on your products and should be just as much a reflection of your brand as the product itself.
  • What Does This Display Highlight? Retail displays are designed to highlight the products you most want to sell. If you have a great product but it is stationed at the back of the store, you may have missed the mark with your store branding. Your VIP products should be highlighted on your retail displays so that customers are enticed to make a purchase!
  • Are My Retail Displays Functional? Precariously positioning your products on a retail display that was designed for a different type of product could cause multiple logistical problems at your store. Not only do you want to avoid having your products fall off their shelves, but you also want to make sure they are displayed well with your brand at the forefront.
  • Are My Most Important Products Centrally Located? Retail displays are meant to display your products in such a way that your brand is front-and-center, so your customers want to buy. Putting your most important displays centrally in your store will boost your profits and your business.

At Co-Pak, we offer many types of retail displays for you to choose from so that you can more easily brand your business in-store. Contact us today to learn more about our products and services.

]]>
https://co-pak.com/do-your-retail-displays-reflect-your-brand/feed/ 0
Custom Retail Packaging Problems to Avoid https://co-pak.com/custom-retail-packaging-problems-to-avoid/ https://co-pak.com/custom-retail-packaging-problems-to-avoid/#respond Tue, 15 May 2018 15:00:44 +0000 https://co-pak.com/?p=2473 Custom Retail PackagingIf you’re ready to create unique retail packaging that makes your business stand out, you may be excited to begin designing the boxes that will deliver your products to your customers with a bit of flare. As you go through your design ideas and consider your costs, you will want to make sure to avoid these problems with your custom retail packaging:

1.  Missed Branding Opportunities – It’s easy to get caught up with your custom retail packaging design in terms of size, construction, and material. What you don’t want to do is miss the opportunity to add your unique brand to your custom retail packaging, so your customers never have to guess what has arrived at their door. Strategic branding opportunities include the sides and top of your box in clear lettering where your company name and logo can easily be identified.

2.  Poor Design – The point in developing custom retail packaging is that you want the box to fit the product and vice versa. If your packaging doesn’t have a great design that fits your products well and offer complete protection during shipment, you will have done yourself and your customers a disservice.

3.  Lackluster Finishing Quality – Even the best designs can go astray without quality finishing. If you are taking the time to create custom retail packaging, make sure the finishing touches are just as unique as your business.

At Co-Pak, we partner with many agencies and organizations to develop custom retail packaging and provide fulfillment services that make sense for their business. Contact us today to see how we can make your custom retail packaging stand out.

]]>
https://co-pak.com/custom-retail-packaging-problems-to-avoid/feed/ 0
Five Reasons Box Packaging is Better https://co-pak.com/five-reasons-box-packaging-is-better/ https://co-pak.com/five-reasons-box-packaging-is-better/#respond Mon, 16 Apr 2018 15:00:21 +0000 https://co-pak.com/?p=2470 Box PackagingShipping a product to your customers often involves many considerations in terms of logistics. As you determine your best plan of action for fulfillment, you don’t want to forget about the type of packaging that makes the most sense for each shipment. Here are five reasons you’ll find box packaging is the better solution:

1.  Light Weight – Box packaging is, first and foremost, lightweight, yet durable. Easily stored and transported from one location to another during fulfillment, box packaging is an easy choice to make in this regard.

2.  Affordable Shipping – Another important reason to choose box packaging is because of the cost. You’ll want to make sure your packaging offers savings when it comes to affordable shipping, and this lightweight material won’t tip the scale too far into the red.

3.  Product Protection – While box packaging is lightweight, it still offers significant protection for the products inside. As the box gets shuffled around from fulfillment to delivery, your products will remain secure inside.

4.  Better Branding – If you want to brand your packaging so that it represents your business well, box packaging is the ideal solution. Capable of handling many types of printing, from laser to digital, and screen printing, box packaging produces an attractive outcome.

5.  Custom Packaging – The ability to customize your box packaging is perhaps one of the most valuable reasons to use it. Whether you have uniquely shaped products or you want to incorporate a special fold for security, box packaging offers endless options.

At Co-Pak, we can help you select the box packaging that makes sense for your business. Reach out to us today to learn more about our services.

]]>
https://co-pak.com/five-reasons-box-packaging-is-better/feed/ 0
Are You Dissatisfied with Your Current Fulfillment Services? Tips for Making a Change https://co-pak.com/are-you-dissatisfied-with-your-current-fulfillment-services-tips-for-making-a-change/ https://co-pak.com/are-you-dissatisfied-with-your-current-fulfillment-services-tips-for-making-a-change/#respond Thu, 15 Mar 2018 15:00:26 +0000 https://co-pak.com/?p=2467 Fulfillment ServicesWhen you rely on a fulfillment services company to ship your products to your customers, the last thing you want to have to do is troubleshoot logistics concerns once a month (or more often). Furthermore, you want to make sure the fulfillment services company you’ve chosen is as cost-effective as they are efficient. If you find yourself dissatisfied with your current provider and are looking to make a change, here are a few tips to help you bridge the gap:
  • Weighing the Cost – The first thing you’ll want to evaluate is the cost of changing to a new fulfillment services provider. This cost may be more than just a numbers game, but also the cost of switching service providers for your customers and in terms of convenience. There will likely be pros and cons in this category.
  • Avoiding Slow Service – Another important aspect of changing fulfillment services is that you want to avoid a slowing of your services for your customers – or at least keep them well informed while you make the shift. After all, keeping your customers happy is likely at the core of your decision to switch.
  • In the Timing – Timing is everything in the business world, and if you have a large holiday shipment coming up or you know you are about to reach peak season, you may want to time your switch to new fulfillment services accordingly. That might mean: yes – switch now before the rush; or no – let’s avoid the hassles until after the peak season is done.
  • Provider or Partner? – Finally, determining whether you want a fulfillment services provider or a fulfillment services partner can make a big difference in the way you make adjustments for your business. A partner will have the tools and means to help you avoid logistical issues before they happen and work with you as you scale your business.

At Co-Pak, we are a trusted fulfillment services partner for many different agencies and organizations. Reach out to us today if you are considering making a strategic change.

]]>
https://co-pak.com/are-you-dissatisfied-with-your-current-fulfillment-services-tips-for-making-a-change/feed/ 0
Delivering Success with Custom Packaging https://co-pak.com/delivering-success-with-custom-packaging/ https://co-pak.com/delivering-success-with-custom-packaging/#respond Fri, 23 Feb 2018 15:00:24 +0000 https://co-pak.com/?p=2462 Custom PackagingIt’s very likely that you rely on consumer feedback to provide you with much-needed information about your products, including the packaging and delivery methods. What may present challenges is the need to ensure that your products are properly packaged while also achieving your branding goals. One solution that often provides a nice compromise between cost and branding is custom packaging, which not only offers your customers something unique, but can also set your business apart.

Custom packaging must include more than just your branding logos or a unique colouration for each product. Custom packaging should represent your business in the way it fits your product specifically, while providing protection during transit to your customer’s door. Creating unique packaging starts at the drawing board with your products in-hand and ends with a great fulfillment service that knows exactly how to manage and ship your products in the packaging that is customized for you.

You may wonder about controlling costs and whether custom packaging is a good investment. One important thing to consider as you weigh your options is the way you feel when a plain, brown package arrives at your door, compared to a colourful package with a bold logo that makes you excited about the product you are about to see. Not only can your custom packaging make a statement the moment it arrives at its destination, but your happy customers will remember your brand and come back for more products – making it a great ROI.

At Co-Pak, we know that developing custom packaging requires some thought and attention to detail. Whether you need registered full colour or clear shrink wrapping, tamper proof/tamper evident packaging, custom sleeving, blister packaging or just simple polybagging, we will provide the answers. We can provide a full scope of services to ensure you get great results from warehouse to fulfillment to delivery. Contact us today to learn more.

]]>
https://co-pak.com/delivering-success-with-custom-packaging/feed/ 0