Co-Packing solutions that help our partners' products WIN in-store Wed, 27 Mar 2019 15:00:30 +0000 en-US hourly 1 Co-Pak 32 32 To Shrink Wrap or Not to Shrink Wrap? What You Need to Know Wed, 27 Mar 2019 15:00:30 +0000 shrink wrap won't sag or get loose

Shrink wrap is just one of the many packaging solutions we offer here at Co-Pak, and we highly recommend it to our partners in many cases because of the benefits this type of packaging offers. Here are just a few you should be aware of when deciding whether to add shrink wrap to your products:

  • Durability—The shrink wrap we use features incredibly durable, sturdy plastic, which makes it hard to puncture or tear. Plus, shrink wrap does not weaken or become brittle over time when it’s exposed to extreme cold or the sun. After being sealed over your products, the shrink wrap won’t sag or get loose.
  • Protection—After applying heat to the shrink wrap, a very tight seal can be created. This seal can provide impressive protection to the contents within the shrink wrap, making this material ideal for items that are vulnerable to damage caused by moisture, dirt, or dust.
  • Tampering—After application, shrink wrap reliably holds its shape, so you know when someone has tampered with the packaging upon first glance. We often suggest shrink wrapping pharmaceutical and food products to make tampering quickly evident.
  • Affordability—If you want to minimize your packaging costs, shrink wrap is a cost-effective option. You can also use it to keep multiple products close together, so you don’t have to use additional materials to package your products.

If you have questions about shrink wrap, let us know! We’re your packaging solutions partner, and we’re always happy to hear from you.

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Product Packaging 101: What is Blister Packaging? Tue, 12 Mar 2019 15:00:37 +0000 product packaging solutions

At Co-Pak, blister packaging is just one of the many product packaging solutions we offer our partners. Inexpensive and highly cost-effective, we often recommend this type of product packaging for certain brands because it’s tamper proof, durable, and transparent. When designing your blister pack, we’ll make sure it shows off your product in the best possible way. Plus, we’ll test the product packaging for wall thickness, dimensional compliance, and clarity before shipping out your products.

Most often used for pharmaceutical products, clear blister packs can be used simultaneously with a cardboard blister card, which allows customers to examine the whole product before purchase. We can also add eye-catching graphics to the cardboard portion of the blister card to grab customer attention. Additionally, we can create a hole near the top of the cardboard card, so the package can conveniently and easily hang off of a peg while displayed in a retail setting.

Our selection of stock blister packaging comes in many sizes and shapes, including rectangular, square, and round, so the packaging fits the product as closely as possible. On the other end, our custom blister packaging options follow the unique contours of your product with exactness and can incorporate special options, such as unique shapes or “try-me” features.

We’d be happy to tell you more about blister packaging and how it can benefit your brand. Give us a call at Co-Pak today, and let’s get started designing the right product packaging for your business!

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Trends in Custom Retail Packaging You Need to Know About Wed, 27 Feb 2019 15:00:46 +0000 stay abreast of the latest trends in custom retail packaging

In the world of custom retail packaging, there are always new trends coming and going. If you’re ready to come up with a new packaging campaign for your brand, here are a few custom retail packaging trends right now you should be aware of and consider implementing for greater retail success:

  • Information-rich packaging—When people grab your product, they want to know more about it in a split-second, making the custom retail packaging you use incredibly important. However, you need to have the “perfect amount” of information, as too much can be overwhelming and too little can cause confusion.
  • Vintage design—Vintage-inspired packaging is one trend in custom retail packaging that isn’t going away anytime soon. While it’s mostly popular in cottage industries, it can be used for major brands as well.
  • Flexible packaging—Custom retail packaging that’s light and flexible can reduce freight and shipping costs for the company. At the same time, customers like it because it complements their on-the-go lifestyles and makes recycling easier.
  • Eco-friendly packaging—More and more consumers are becoming concerned with the environment surrounding them, so more products are coming packaged in materials that aren’t harmful to the environment.

Here at Co-Pak, we always stay abreast of the latest trends in custom retail packaging, so we know how best to help the businesses that turn to us for forward-thinking solutions. If you want to know more about how a customized approach to packaging can benefit your brand, get in touch with us today!

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The 6 Steps to Successful Custom Packaging Tue, 12 Feb 2019 15:00:31 +0000 plan to create the right custom packaging

You’re interested in custom packaging and you’ve turned to our professionals to create a successful packaging campaign for your brand. After that first point of contact, here’s what’ll happen next in your custom packaging journey:

1.   Discovery—Investing time getting to know you and your brand right at the beginning can establish time savings, opportunities, and efficiencies when it comes time to complete your project. We’ll ask all the necessary questions to make sure we’re all on the same page.

2.   Planning—After we have the information we need, we’ll embark on outlining a plan to create the right custom packaging. This problem-solving stage helps us identify opportunities and solutions based on our extensive experience in packaging, logistics, and supply chain.

3.   Design—For us, great design is intelligent design! We have real-world experience in this field and will apply shopper and brand insights to come up with the right custom packaging for the project.

4.   Refining—We maintain an ongoing state of flexibility because we understand that sometimes, changes need to happen. We’ll continually collaborate and communicate with you throughout the creation of your custom packaging to ensure the end-result is what you want and expect.

5.   Execution—We’ll roll up our sleeves to get the job done on time. We’ll also make sure all your products are received at exactly the right place at exactly the right time.

6.   Follow-up—Rarely seen in our industry, this is the step most appreciated by our partners. We’re 100% dedicated and committed, and we’ll do whatever it takes to ensure our ongoing relationship.

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Packaging Solutions: Colour Trends in Packaging Right Now Wed, 30 Jan 2019 15:00:41 +0000 choosing your packaging solutions

When it comes to our packaging solutions, we understand that colour plays an important role. While other factors, like brand recognition and product quality, definitely affect a consumer’s purchasing decision, colour is still one of the most critical aesthetic choices to make when it comes to choosing your packaging solutions.

Here are a few colour trends in packaging right now you may want to consider for your brand:

  • Colours and flavours—Linking colours with flavours has been a popular trend for a while, and it’s not going away anytime soon. For example, using red to invoke the taste of cherry or yellow to signify a lemon flavour can influence last-minute purchasing decisions, which can ultimately drive sales.
  • Pastels—Pastels are becoming more and more popular in packaging. Many brands choose to package their brand in these lighter colours because they are soothing and create a sense of calmness amongst shoppers.
  • Colour gradients—You can find colour gradients nearly everywhere right now! The use of colour gradients invokes emotions like peace, calm, and depending on the shades, a sense of excitement.
  • Green—While the word itself indicates eco-friendliness, the actual colour green indicates a conscious and earth-friendly approach to packaging. If your product uses environmentally friendly packaging, it can be a smart move to incorporate this colour in the packaging.

If you have questions about using the right colours in your packaging, partner with us at Co-Pak! We’re ready and waiting to tell you more about our packaging solutions.

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4 Key Things to Know About Our Fulfillment Services Fri, 18 Jan 2019 15:00:10 +0000 our fulfillment services are what keep us running

At Co-Pak, our fulfillment services are what keep us running. If you’ve been thinking about turning to us for fulfillment services, here are a few key things you should know about these services and why they’re the right option for your company:

1.   We treat your infrastructure with respect—We understand that every piece of the supply chain is critical to the final outcome. We base our adaptive fulfillment services and supply chain solutions on a creative blend of our capabilities, experience, and insights with the supply chain infrastructure of our client.

2.   We work within your system—Working within your system is what makes for a successful program or campaign. We will carefully define, plan, and execute your campaign with an unheard-of level of precision and professionalism. Plus, when you work with us, you don’t have to worry about your shipments arriving on time or wonder if a step in the process got overlooked.

3.   We’re there for you at every step—We’re headache removers! When you turn to us for fulfillment services, we’ll relieve your anxiety and provide solutions that get the right results. We’re also here for you at every stage, so whether you need a quick question answered or want to overhaul your current campaign, don’t hesitate to reach out.

4.   We keep the chain strong—We quietly help our partners, from origin to end-user. We guarantee we’ll keep your supply chain strong, so you can focus on other things that matter when it comes to running your business.

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Should You Turn Over Fulfillment Services to a Third Party? Fri, 16 Nov 2018 15:00:11 +0000 Should You Turn Over Fulfillment Services to a Third PartyAny business owner knows that in the early stages, it is likely that you’ll need to complete orders on your own. In fact, your home’s basement may be your warehouse, and your local post office the shipment carrier, and it’s just a matter of developing a process for putting products in boxes and sending them on their way.

But what happens when you are at capacity in your “warehouse”, you have constant demand for new products, and getting to the local post office is more and more difficult? Here’s where finding a fulfillment services company can be your greatest asset.

With fulfillment services, your basement can suddenly be freed up of your stored product, you’ll have a computerized system that accepts orders and has a picker to pull product and place it in the boxes, and your fulfillment services company will ship your newly packaged products where they need to go.

If that sounds great – and maybe too good to be true – there are certainly some important things to consider before choosing just any fulfillment services for your business. To start, you’ll want to make sure that whatever company you choose has the capacity and ability to handle your business’ needs, whether they are large or small. You may also want to ask for referrals to be sure you won’t encounter logistical nightmares during your peak season.

At Co-Pak, we offer fulfillment services, but we also consider ourselves more of your strategic fulfillment partner. It’s important to us to offer all of the services you need to enjoy succinct, timely fulfillment of your orders all year long. We can even work with you on packaging and displays.

Seeking fulfillment services may be one of the best things you do when it comes to growing your business. Contact us at Co-Pak today to learn more.

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Three Quick Custom Packaging Ideas Mon, 15 Oct 2018 15:00:23 +0000 Custom PackagingIf you’ve already figured out your packaging solutions and are ready to get started with shipping, you may be looking for some ways you can create custom packaging that will make your customers feel special and/or direct more traffic to your business. Here are three quick ideas that can go a long way to helping you boost your business:

1. Inserts – One easy way to create custom packaging is by including inserts that describe your products, thank customers for their business, or otherwise tell them something important they may not otherwise have known by shopping with you. This small addition can go a long way towards customer retention.

2. Advertising – Want to encourage a new sale upon a customer’s receipt of their package? Adding some strategic advertising based on the product they purchased or for an upcoming product sale can help you create custom packaging that also pushes your VIP products.

3. Personalization – There is nothing more custom than adding personalization to your shipments. Whether that’s a thank you card with the customer’s name or some other creative means of telling them they aren’t just a number, you may find that you enjoy better business as a result.

At Co-Pak, we can work with you to not only design a beautiful, branded package for your products, but we can also bring ideas to the table for custom packaging that boosts your business. Contact us today to see how we can help with all aspects of your design, implementation, fulfillment, and shipping.

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Are You Underutilizing POP Displays? Mon, 17 Sep 2018 15:00:38 +0000 POP DisplaysAs a retailer, it’s important to be able to display your products well. While you may have chosen custom displays and have strategically laid out your store, another item of importance is the ability to direct your customers to the most important products you have available. This is where POP displays can come into play.

POP displays, or Point-of-Purchase displays, were primarily found at the checkout register in their initial retail function. Today, POP displays can be used virtually anywhere in your store. For example, you may use a stand-alone sign to tell customers about a sale, add a POP display to your shelving to show customers a new item that’s a “must have”, or incorporate POP displays on your restroom doors to tell customers more about your business.

As a retailer, you want your customers to focus on your product, so you may find yourself erring on the side of caution when it comes to adding more signage and displays. What you may not know is that stores with additional POP displays were likely to perform better than stores that were lacking in POP signage.

There are endless types of POP displays you can use, from creating a “store-within-a-store” area for new merchandise to hanging signs that tout clearance items or even seasonal signage posted right on your shelving. As long as POP displays don’t interfere with the customer’s ability to make a purchase, you’ll be in great shape by incorporating more signage into your retail space.

At Co-Pak, we can help you develop POP displays that harness your branding and draw attention to your retail items. Contact us today to learn more about our many products and services and to discuss your retail display requirements.

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The Case for Updating Custom Store Displays Thu, 16 Aug 2018 15:00:46 +0000 Custom Store DisplaysGiving your customers a great view of the products that you know they want is an important part of creating sales in your store. From food to the latest cosmetic products and functional business accessories, it’s important to display your products in their best light. Here’s where having custom store displays becomes important because you want your display to represent your brand and encourage new business with everyone who walks through your doors. Here are a few suggestions for the times to update custom store displays:

1. Product Type – If your business offers several different products that are important to you, adjusting your custom store displays to rotate through these items can encourage new business. Whereas one customer may not notice your secondary product on one visit, they may make it their next purchase with a small shift in your product display arrangements.

2. Store Layout – You may believe that leaving your custom store displays in the same place is most convenient, so people always see your priority product. What may be more efficient, depending on the product type, is to strategically move your custom store displays to different locations routinely, so your customers see it differently each time they walk in the door.

3. Sales Goals – Custom store displays should also reflect your sales goals, and that means making sure your displays match your branding and show your product in its best light. If you’re finding that you aren’t selling as much as you had hoped or intended, making a change to your custom displays may be a good move.

At Co-Pak, we manufacture custom store displays for many different agencies and organizations, and our team at d3 can help you design and implement the retail displays that will most benefit your business. Contact us today to learn more about our many products and services.

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