Co-Pak Packaging Corporation > Co-Packaging Featured Posts > Packaging Solutions: Colour Trends in Packaging Right Now

choosing your packaging solutions

When it comes to our packaging solutions, we understand that colour plays an important role. While other factors, like brand recognition and product quality, definitely affect a consumer’s purchasing decision, colour is still one of the most critical aesthetic choices to make when it comes to choosing your packaging solutions.

Here are a few colour trends in packaging right now you may want to consider for your brand:

  • Colours and flavours—Linking colours with flavours has been a popular trend for a while, and it’s not going away anytime soon. For example, using red to invoke the taste of cherry or yellow to signify a lemon flavour can influence last-minute purchasing decisions, which can ultimately drive sales.
  • Pastels—Pastels are becoming more and more popular in packaging. Many brands choose to package their brand in these lighter colours because they are soothing and create a sense of calmness amongst shoppers.
  • Colour gradients—You can find colour gradients nearly everywhere right now! The use of colour gradients invokes emotions like peace, calm, and depending on the shades, a sense of excitement.
  • Green—While the word itself indicates eco-friendliness, the actual colour green indicates a conscious and earth-friendly approach to packaging. If your product uses environmentally friendly packaging, it can be a smart move to incorporate this colour in the packaging.

If you have questions about using the right colours in your packaging, partner with us at Co-Pak Packaging Corporation! We’re ready and waiting to tell you more about our packaging solutions.