Good packaging matters because it contributes to the experience customers have with your brand. On one end, you want your box packaging to be incredible, but on the other, you can’t contribute all your production costs to packaging. How do you make the big impact you want without overspending on box packaging? Here are a few ideas:
1. Add inserts—Inside your box packaging, include a small insert that thanks the customers for their order, gives some advice, offers a discount on their next purchase, or enhances your brand in some other way. This small detail is not only cost-effective, but makes a big impact on customers.
2. Print directly on the boxes—Make your box packaging go beyond bland, brown cardboard by adding some design to your boxes. Use a specialized design to make the box look like something other than a box or develop a custom stamp that includes a cool visual and branding information.
3. Add some color—One of the simplest, best branding tricks ever, adding branding colors to your box packaging can be a strategic and cost-effective way to enhance your boxes. Just make sure that any other colors you use inside of the packaging or on the packaging itself align with your brand’s signature palette.
4. Use stickers strategically—Stickers instantly make any box packaging better! A big sticker can make your box packaging hip and interesting while reinforcing your brand. As an added bonus, the right sticker can also help you make your packaging more secure.