Displays play an essential role in getting your products sold to consumers. They help to draw attention, set products apart from the rest, and present those products in the best possible light. Beyond the act of showcasing products, however, displays can also play other roles. Retail-ready displays are one example. They are designed to minimize handling as products are transported from manufacturer to retailer. They function as packaging and a display all in one, and they have all kinds of advantages.
Retail-ready displays are an option that everyone benefits from:
- Retailers – When they receive merchandise in retail-ready displays, stores can get them set up much faster and more easily. Employees can open perforated packaging without tools and stock the products immediately without having to follow lengthy instructions. Because they take less time and labor to set up, retail-ready displays reduce retailers’ costs.
- Consumers – Shoppers appreciate a well-designed display because it makes products look more appealing and also makes them easily identifiable from a distance. This saves the shoppers time if they are a regular buyer of your products, and if they are new then a quality display can help them make the decision to purchase instead of being overwhelmed by options.
- Manufacturers – Retail-ready displays make it much easier to get products packaged and shipped out. By simplifying the logistics and encouraging customers to buy, as discussed in the previous point, retail-ready displays can increase profits.
Looking for retail-ready displays that will showcase your product? Contact us at Co-Pak Packaging Corporation to discuss your needs.
