As a retailer, it’s important to be able to display your products well. While you may have chosen custom displays and have strategically laid out your store, another item of importance is the ability to direct your customers to the most important products you have available. This is where POP displays can come into play.
POP displays, or Point-of-Purchase displays, were primarily found at the checkout register in their initial retail function. Today, POP displays can be used virtually anywhere in your store. For example, you may use a stand-alone sign to tell customers about a sale, add a POP display to your shelving to show customers a new item that’s a “must have”, or incorporate POP displays on your restroom doors to tell customers more about your business.
As a retailer, you want your customers to focus on your product, so you may find yourself erring on the side of caution when it comes to adding more signage and displays. What you may not know is that stores with additional POP displays were likely to perform better than stores that were lacking in POP signage.
There are endless types of POP displays you can use, from creating a “store-within-a-store” area for new merchandise to hanging signs that tout clearance items or even seasonal signage posted right on your shelving. As long as POP displays don’t interfere with the customer’s ability to make a purchase, you’ll be in great shape by incorporating more signage into your retail space.
At Co-Pak Packaging Corporation, we can help you develop POP displays that harness your branding and draw attention to your retail items. Contact us today to learn more about our many products and services and to discuss your retail display requirements.
