How Custom Retail Packaging Helps You Build Your Brand

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There’s an old adage for artists that even a masterpiece won’t sell in a cheap frame. This saying refers to the way that packaging is perceived as part of the product itself, and it points to the importance of getting your packaging exactly right. Here at Co-Pak Packaging Corporation, we know everything there is to know about packaging, and we are here to help you use it to build your brand. In this article, we’ll go over some of the ways that custom retail packaging can help you take your business to the next level.

  • Attract New Customers and Encourage Repeat Buyers. Customers often choose products off the shelf based on their packaging. With this in mind, it’s easy to see how well-designed custom retail packaging can give your business an edge when it comes to attracting new customers. In addition, good packaging design has been shown to make customers more likely to recommend your products to others, and to buy from you again.

  • Increase Perceived Brand Value. Another way that great custom retail packaging can help your brand stand out is by increasing the perceived value of your products. Like with the artist example, you can’t expect customers to pay premium prices when your packaging is communicating cheapness–if you don’t value your product enough to package it well, why should the customer value it either? Fortunately, our team at Co-Pak Packaging Corporation is here to help you design premium packaging that reflects your product and brand’s true value.
  • Take Advantage of Social Media. A third way that custom retail packaging can raise your brand profile is through social media sharing. If your packaging is unique, attractive, and well-made, your customers will be more likely to post images of it to their social media. This gives you another source of advertising to expand your brand audience, all without having to dip into your advertising budget. Our design experts at Co-Pak Packaging Corporation have extensive experience in this industry, and we are happy to help you design something eye catching and unique to take advantage of this advertising venue.