The packaging for your product is just as important as the product inside the packaging. This is because the way your product looks can impact a customer’s decision to buy the product or not. Here are three things to consider to help you decide whether you need new product packaging.
- Is the product made clear with your packaging design? The first question to ask yourself when deciding whether you need new product packaging is whether it’s easy to understand the product being sold within the packaging, or does it make it confusing? If the label isn’t clear on the packaging, or you have an odd shape that doesn’t fit the product, then you might consider new packaging instead.
- Is your brand recognizable on the packaging? Another key point to consider is whether your brand is easy to recognize in the product packaging. Whether you have the business logo or main colours included in the packaging design, these aspects can help the customer recognize your business and make them want to buy the product to support your business.
- Does your packaging make the product easy to use? You will also want to be sure that your product packaging makes your product easy to use rather than impeding the use. If you have a product in a squeeze bottle that isn’t easy to squeeze, for example, you might consider new packaging.
If you have answered no to any of the above questions, we recommend changing your product packaging. You can turn to us at Co-Pak Packaging Corporation for just the right packaging solutions for your needs. You can give us a call if you would like to learn more.
