Large companies have an advantage referred to as “economy of scale,” meaning that they can spread fixed costs of production over many products. As a small business, you likely won’t have that advantage, but you do have many others. For one thing, your costs overall are much lower. You can also react to market changes more quickly. You can provide a more personalized customer service experience, in many cases. There is also something you can do the same as they do – use custom packaging! Here are a few ways your small business can benefit from working with a custom packaging provider.
- Differentiation- Creative custom packaging can tell the story about what makes your product different and better than other similar products on the market. Play to your strengths!
- First impression- When customers are standing in a store looking at a variety of products, you want yours to stand out and make a great first impression. That goes for items shipped directly to customers, too.
- Grab market share- You may not make a huge dent in the overall market share as a small business, but you won’t need much to make a difference in your company’s profits. If your custom packaging allows you to even grab 1% of the market share, that is a step in the right direction.
- Protect products- You can reduce costs due to breakage by developing custom packaging that gets your products safely to your customers.
If your small business is interested in learning about custom packaging solutions, don’t hesitate to reach out to us at Co-Pak Packaging Corporation. We will do whatever it takes to get it right for you. Our customer-focused practices demonstrate that we want to be a partner in your success.