Packaging design has a significant impact on customers’ shopping decisions, so it’s important to get your packaging right in order to make your product successful. In most cases, the most successful packaging designs are custom-made for the product in question, but in our experience here at Co-Pak Packaging Corporation, some people hesitate to use custom packaging because they worry about extra costs. In this article, we will go over a few of the benefits of custom packaging to help you decide whether this investment is right for you.
- Custom Packaging Can Save You Money- The first thing we want you to know about custom packaging is that it is not necessarily more expensive than standard options. In fact, custom packaging gives you the freedom to choose more economical materials and designs to minimize costs, so it can actually be more affordable.
- Custom Packaging Feels More Personal- Another advantage of custom packaging is that you can use it to convey more of your brand’s unique personality and messaging. A product in custom packaging will stand out from the other products around it on the store shelves, and customers will be more drawn to it.
- Custom Packaging Showcases Your Brand- Expanding on the above point, custom packaging offers the perfect opportunity to showcase your company’s brand, messaging, and values. It also allows you to visually tie together the various products in your line so that customers can more easily identify them—if they like your company’s shampoo, for example, they will be more likely to buy your face lotion.