If you are getting ready to launch a new product, it’s important to get the packaging right. Our team at Co-Pak Packaging Corporation has extensive experience in the packaging industry, and we work with clients in a wide range of industries, including the pharmaceutical, food, beverage, health, beauty, and technology sectors.
In our experience, many business owners underestimate the importance of high-quality packaging, so they miss out on the opportunities that custom retail packaging can provide. In this article, we’ll go over some key benefits of custom retail packaging to help you decide if it is right for you.
- Packaging Is a Branding Opportunity – The first benefit of using custom retail packaging is that it allows you to extend your company branding. Our team can create custom packaging perfectly suited to your product while showcasing your brand and its messaging. Part of what makes generic brands feel generic is the way they use plain packaging and labels. In contrast, our team can create custom packaging where every detail is unique and specific to your brand.
- Packaging Influences Customer Experience – Another benefit of using custom retail packaging is that it allows you to influence your customers’ experience from the start. For example, the boxes iPhones and other Apple products come in are engineered to provide the perfect balance of anticipation and satisfaction when you open them. Customers tend to view the package and the item inside as part of the same whole, so a beautiful, high-quality package will elevate their experience of your product.
- Packaging Affects Shipping Costs – Lastly, we’ll discuss the practicalities of packaging, such as the way they affect product integrity and shipping costs. Our team can create custom retail packaging that will minimize your shipping costs while also increasing the product’s safety during transit, ensuing that each item arrives intact.
