As you can tell from our name, we at Co-Pak Packaging Corporation know a thing or two about product packaging. As all savvy business owners know, the packaging that your product comes in is almost as important as the product itself, as customers make many of their purchase decisions based on packaging alone. To help you create designs that attract new and repeat customers to your brand, in this article our team will go over some design principles that make for great product packaging.
- One key to successful product packaging design is to make that packaging unique. When your product is lined up on a store shelf with dozens of other options, a unique package can make all the difference in a customer’s choice. Making your packaging stand out from the competition is often challenging, but fortunately our team at Co-Pak Packaging Corporation has plenty of experience in this industry and can help you draw your customers’ eyes.
- Visual Appeal. In addition to making your packaging unique enough to stand out, you also want to make sure that it looks appealing. There are many factors that go into making a design attractive or unattractive, and it’s key to find the right balance between them all in order to achieve the right look. Again, our team has extensive design experience, and we are committed to helping you get the great product packing you deserve.
- Effectiveness of Display. Lastly, a significant amount of successful product packaging design depends on the effectiveness of your retail displays. You want a design that looks great on the store shelves, but also one that can be used effectively in a variety of display formats. If you are providing custom displays, such as rigid set-up boxes, how well are those displays communicating your brand message and unique value? These are all questions that our team at Co-Pak Packaging Corporation can help with, and we will help you create the perfect displays to showcase your product in a variety of retail environments.